Tommy Lee-Zmuda
Founder, The Boiler BusinessTommy Lee-Zmuda is a tradesman turned marketing expert. With a gift for understanding customer experience, he pioneered how homeowners buy boilers. He built the UK's most reviewed independent boiler installation service and website that dominated Google, leading to leads and jobs converting at pennies compared to the competition.
Now, tired of the shark-infested waters of the marketing 'gurus,' Tom is helping other trade businesses create their own sales platforms and be ready for the future of the heating industry without becoming a slave to the business.
My Speaker Sessions
Thursday 10 October 2024
10:45
"Built to Last": Business Development Workshop
10:45 - 11:30
Business Development for a changing industry, including:
- An overview of why business development matters;
- The key risks of expanding too quickly; and
- A model for effective data capture and decision making.
12:10
Panel: The Future of Heat
12:10 - 13:00
Discussing the knowledge and skills installers need to equip themselves with to succeed in the energy transition, covering
- Foundations (money and time );
- Marketing (web, digital, and SEO); and
- Systems & teams (automations, networks, and staff).
